The Competition-Proof Business Immersion: Self Study

The feeling of talking to someone and knowing you can help but biting your tongue and not offering your services because you don’t want to be too salesy.

The feeling of wanting to share with the world the lessons you’ve learned from your own training and transformation but being worried about being judged or feeling like an imposter or that someone will disagree with your message and call you out as being “wrong”.

Over the past few years, I have worked directly with over 1000 coaches who were exactly where you are right now.

They’ve put in their hours and paid their dues, they’ve gone through their own transformation and they know that these insights would serve so many people… if only they knew what to share, where to share it, who to share it with, and how to get into deep and meaningful conversations with people in a way that feels simple for them and makes a real difference for others.

If only they knew how to confidently communicate their message with their audience (and even knew WHO their audience truly was)...

If only they had the confidence to show up as themselves, and be 100% real and authentic in their business...

I’m sure you’ve heard it before.

“You can’t say that on social media”, “you can’t have a swear word on your business profile”, “you can’t talk like that to clients”, and “you DEFINITELY can’t be fun or playful” ie. you can’t be you in YOUR business.

And if you were to show up as yourself you would be judged or ridiculed… at least that’s what people and your self-doubt tell you.

How do I know this? Because I’ve not only heard it all, but experienced a lot of it myself when I started too. Trying to be someone I wasn’t because my belief was I had to be a SERIOUS coach in order to have a REAL practice...

It all becomes a headache as the questions build up and you start to wonder how (or IF) you can make it happen.

What if you fail?

What if your friends and family were right?

What if you need to just go back and find a “real” job?

If I’m being honest, this was exactly how I felt when I stepped into the world of coaching too.

Overwhelmed and grinding my ass off doing things that I didn’t want to do just because that’s what everyone told me I should be doing.

I wanted to coach people, not worry about niches or email sequences or whatever the new buzzword is at the moment.

I. JUST. WANTED. TO. HELP. PEOPLE!

And I know that’s why you’re here too.

See, we’re a community of people trying to shine a light on others so that they can shine twice as brightly in a world that often tries to snuff them out.

You’ve made an epic and brave decision to be someone who cheers people on instead of stepping on them in the pursuit of success.

Before I get to anything else, I need you to know that all the things you are worrying about and being told to do... may NOT actually be the best ways for YOU to build your business (deep exhale my friend).

Like my dear friend and Will Smith’s nutritionist Mona Sharma says, “Just because it's good for you, doesn’t mean it’s good for YOU” - and I think the same applies in building a coaching practice...

Because being authentically YOU is exactly what your business needs to be successful. Being you is exactly how you will become the professional coach you know you can be.

And worrying about what everyone else thinks of your business just complicates everything.

However, I can show you exactly how simple business can be so you can spend less time worrying about how it’s going to happen behind the scenes and actually spend more time doing what you love and what you are best at... COACHING.

I had to learn this all the hard way, so now I want to make it a little bit easier for you.

The words business plan, funnels, or niche make you want to throw up. (don’t worry, we totally feel the same about all of those words)
The thought of going live on social media causes you to freeze with anxiety (you know the deep churning feeling in the pit of your stomach), even though you have a message you NEED to share and would love to feel confident in sharing it.
Even though you aren’t driven by making millions, you still want to earn enough to become a full-time coach (and making a lot of money is totally fine with you too - as long as it comes from being of service…)

You just can’t bear the thought of joining yet another webinar or coaching program only to be taught sleazy sales strategies that feel completely out of alignment with who you are.
You wish you had a way to overcome your fears and frustration without having to tell yourself to “JUST DO IT” Shia Labeouf style
You don’t want to look back a year from now feeling ashamed that another year has gone by and you haven’t been able to serve as many people as you wanted or make the impact you know you have the power to make.

Even though you aren’t driven by making millions, you still want to earn enough to become a full-time coach (and making a lot of money is totally fine with you too - as long as it comes from being of service…)
The thought of going live on social media causes you to freeze with anxiety (you know the deep churning feeling in the pit of your stomach), even though you have a message you NEED to share and would love to feel confident in sharing it.
The words business plan, funnels, or niche make you want to throw up. (don’t worry, we totally feel the same about all of those words)

You just can’t bear the thought of joining yet another webinar or coaching program only to be taught sleazy sales strategies that feel completely out of alignment with who you are.
You don’t want to look back a year from now feeling ashamed that another year has gone by and you haven’t been able to serve as many people as you wanted or make the impact you know you have the power to make.
You wish you had a way to overcome your fears and frustration without having to tell yourself to “JUST DO IT” Shia Labeouf style

Hi I’m Jason Goldberg (or “JG” if you wanna be on the same level of “homie-status” as my local barista).

I’m the rapping baconarian (that’s a vegetarian who cannot live without bacon!) who wrote an international best-selling book called “Prison Break” - though I’ve never been to jail - and worked with NASA and the space shuttle program - though I haven’t been to space… yet ;)

But that’s not what’s important for now.

What’s important right now is you and how I’ll be helping you get where you need to go.

First thing that you need to know is that when I talk about fun and play, I’m not talking about covering all of your partner’s office equipment in jello “The Office” style.

What I am talking about is being able to experience the world (and business-building) with a childlike sense of wonder and adventure.

When you are able to integrate this high-spirited way of life into the way you run your business, what you begin to notice is just like it was when you were a kid, life starts to feel JOY-FULL again.

Trust me, finding clients, creating content, and building a coaching practice is 10x more fun when you’re coming from a place of service and creativity (“SELLING BY SERVING” as I call it), doing what you love, devoid of any feelings of neediness or scarcity.

It helps prospective clients to really trust you and your motives, makes them happy, makes you happy and, bonus, all of your biz activities ACTUALLY work way better when the seriousness and stress disappears.

You know what else starts to happen when you give yourself permission to have FUN again?

You stop giving a f**k about what everyone else is thinking.

Which means the fear of judgement disappears too and being authentically you feels even better now that all of those fears are gone! It also makes you a powerful model and example for the people you want to serve that they TOO can show up authentically in every area of their own lives (MAJOR client attractor right there!)

It is SO absolutely liberating and something I wish more coaches would experience. Simply because you become a wayyy better coach when you can focus on coaching instead of what everyone else is thinking.

And this is the freedom I want to share with you.

That’s why I built my flagship Competition-Proof Business Immersion program in the first place. To help coaches like you unlock the confidence you need to start bringing YOU into your business and do it in a way that is playful and makes the whole process wayyyy simpler and more sustainable.

Can’t you just imagine what the next year will hold for you when you finally have the confidence and clarity to tell the world who you serve and how you do it (no more explaining what a “life coach”, or “mindset coach” is to people who don’t get it).

How much better all of your interactions will feel because you are showing up where you need to and how you need to.

How much easier each day will be as you breeze through your tasks, all resistance gone, knowing that each simple step is helping you create impact.

Hi I’m Jason Goldberg (or “JG” if you wanna be on the same level of “homie-status” as my local barista).

But that’s not what’s important for now.

What’s important right now is you and how I’ll be helping you get where you need to go.

First thing that you need to know is that when I talk about fun and play, I’m not talking about covering all of your partner’s office equipment in jello “The Office” style.

What I am talking about is being able to experience the world (and business-building) with a childlike sense of wonder and adventure.

When you are able to integrate this high-spirited way of life into the way you run your business, what you begin to notice is just like it was when you were a kid, life starts to feel JOY-FULL again.

You know what else starts to happen when you give yourself permission to have FUN again?

You stop giving a f**k about what everyone else is thinking.

And this is the freedom I want to share with you.

How much better all of your interactions will feel because you are showing up where you need to and how you need to.

How much easier each day will be as you breeze through your tasks, all resistance gone, knowing that each simple step is helping you create impact.

So what exactly is going to take you from where you are now to where you want to be?

It’s been nearly a decade since I began my journey as a coach, and it feels like an understatement to say that I’ve learned a lot.

To get from the first year of “struggle city” to now being able to have the level of impact that I truly desire has required deep transformation.

That inner transformation and outer action led to me having opportunities to land a TEDx talk, speak on stages all over the world, be featured as an author and teacher on the Mindvalley platform, be seen on all the major TV networks as a guest expert, worked directly with 1000+ coaches (while my videos and trainings online have been seen by over a million eyeballs) and through all of these experiences I developed a comprehensive (but simple) framework that I know will be massively beneficial for you AND way more in alignment than lots of stuff you’ve probably seen or even purchased in the past.

These 5 pillars encompass everything you need to know to sign your first or next client and create way more ease and sustainability in your business. And those pillars are...

PILLAR 0: Tune Up

In Pillar 0, we start with the most important part of your entire business - that beautiful machine between your ears - your MINDSET!

This is where you step into Self-Leadership and learn that you are your business so all of those parts you’ve been holding back, all of the parts that have been screaming to be let out - now is their time to shine baby! Here you will learn my Resistance Blaster Framework for anything that holds you back now or in the future, as well as how to stay motivated no matter what, how to take your brain off of “thought-o-pilot", and how to take all of this stuff WAY less seriously (and BONUS, there are TONS of tools and concepts here that you can use with your clients too!)

PILLAR 1: Turning Pro

In Pillar 1 we get really clear on the foundations of your business.

We show you exactly where you need to put your daily focus on your business to achieve the best results for you and your clients. We also create YOUR signature framework which clearly communicates how you create amazing results for your clients (which gives you and your prospects tons of clarity and confidence in the work you do, making those sales conversations way easier to handle). Speaking of sales and enrollment, Pillar 1 teaches you to make those conversations super natural using my Selling by Serving method - our clients regularly say that they now find sales FUN (I know, crazy right?) after this pillar. Bye-bye sleazy car salesman feeling!

PILLAR 2: Your Teachings

In Pillar 2 (my personal fav by the way!), we're going to uncover your message and teach you exactly how to share that confidently with others.

No more hesitating when someone asks you what you do. You will be prepared to blow their mind. We’ll take you through our BAMO process to help you discover your show-stopping origin story that will explode your social engagement. We’ll also give you access to my BEST (and super simple and practical) frameworks so that you have a never-ending supply of content that is hyper-relevant to your peeps and is guaranteed to keep engagement high and lead to more calls with prospects about how you can change their lives. Imagine the awesome power you’ll wield as a captivating story-teller that entrances your audience.

PILLAR 3: Your Tribe

In Pillar 3, we're going to learn how to build and nurture a community of people who love what you do and are ready to work with you.

This one is all about creating REAL intimacy - not some kind of tricks to get people to like or buy from you. You will master creating Radical Reach and Exponential Engagement. We are talking about the path you take people from being complete strangers who passively consume your content to being super engaged members of your tribe who are excited to be there. You’ll gain the confidence to do live streams that people not only watch but interact with you and have all of the strategies to make sure that your audience soon becomes your raving loyal fans by utilizing the coaching skills you already have. You’ll also learn about how to create what I call “Magical Convo Creator” posts (that get people to raise their hand to work with you without you actually selling anything in the post) and how to deeply connect with people over private messenger conversations to build rapport and actually be of service before you even get on the phone. This might seem scary right now but once you see how I teach it from a truly heart-centered place, you’ll be wondering why you were ever worried.

I know there are a LOT of options for “business building” programs out there and I also know that when you are just starting out, you are mindful of every dollar you invest. The first coaching program I enrolled in was $10k and while I’m happy I did it, it was DEFINITELY a huge stretch for me (and my credit card limit…)

This deep dive program, which covers everything you need to go from $0 to a full roster of clients and to grow your biz and impact as much as you desire, is now available for $997.

Students in our Competition-Proof Business Immersion Program have paid upwards of 10x that amount for the exact same content!

AND after working with over 200 coaches in this program alone, we’ve learned that this self-study program will give you all the confidence, clarity, insights, and tools you need to enroll your first or next client.

How many clients would you need to earn back your investment?

Two clients at $500 each (which is not at all unheard of for a newer coach) and BOOM! The profits start rolling in from then on and you know exactly what you did so you can create that success over and over again.

So…

Why would I be giving it away at such a steep discount?

As coaches who are starting on the journey or trying to grow your business to the next level, we know you can’t always afford to invest $10k-$50k into a mastermind program.

Offering this experience for the price that we are is an approach inspired by Charles and Ray Eames. This power couple is an iconic American duo who spearheaded innovation in architecture and furniture design. What the hell does this have to do with coaching?

Well, they had a philosophy that was to “give the BEST to the MOST for the LEAST”. They wanted their work to be accessible, not only reserved for the “elite”.

So to take a page from Charles and Ray’s book, we want to give the best (training) to the most (people) for the least (amount of money). This motto led them to have limitless potential as their works impacted millions from working in the medical field in WWII to helping curate art exhibitions in more peaceful times.

While I don’t think MOMA will be asking me to curate their next exhibition anytime soon (a boy can dream though right???), I can take some advice from the Eames’.

My one goal is to see as many coaches as possible succeed in their business (and more importantly, to me at least, to do so without the struggle and the suffering...)

Not just so that they can have successful businesses, but because I know that coaching and transforming other people’s lives bring you joy and makes you feel fulfilled and you deserve that (and duh, the world NEEDS access to coaches like you now more than ever!).

I want you to be happy doing what you do best and I want your business to be designed around your life (not the other way around) so you can spend time with the people you love, doing what lights you up, and that makes you feel like you are making a real contribution to humanity.

So in order for me to do that, I made a conscious decision to potentially leave some money on the table and to instead make this program as accessible as possible.

I’ve worked really hard to make the content into the perfect mix of simple and in-depth so that it will help you get the results you are looking for by itself…

But if you want to take the speed and depth of your results to the next level AND have the support of me and a community of amazing, heart-centered coaches for a whole year to help you stay on-purpose, in action, and creating momentum, you are gonna LOVE our “Done With YOU” VIP experience.

You’ll have a live group coaching call with me every month for an entire year. Here you’ll have the opportunity to ask me questions directly and have me coach you 1:1 to implement what you’ve learned during the program and make it your own! PLUS, we are including DOZENS of hours of live coaching calls I have already done with past CPBI members including a "call vault" where you can search by specific content and be taken directly to a session I coached someone on that topic! So you can basically be coached by me ON-DEMAND! You'll get access to THAT for a full year as a VIP as well - this alone is worth 10x the cost of the program!)

You’ll get recordings of nearly 10 hours of live coaching demonstrations from some of the best coaches on the planet with a full debrief and breakdown led by me so that you can become an even more powerful and transformational coach (which is also a HUGE part of being able to grow your practice). AND another set of 60 short nuggets o' wisdom to help you become a more powerful coach AND to build your coaching practice. You can watch one of these little knowledge bombs with your morning coffee and be pumped and ready to go! (And you'll keep lifetime access to the bonus 10 hours and the 60 mini videos as well!)

You’ll have a full year of 24/7 support in our Competition Proof Business VIP Facebook Group. It is full of other coaches like yourself ready to jump in if you get stuck, need some motivation, want to share your wins or just need someone to chat to so that you don’t feel isolated on this journey. Forget about your local Starbucks, this will be your new favorite hangout place.

To upgrade to the VIP experience and get access to all that goodness for a whole year, it's only $500 more ($1497 total - only a small bump in price for the massively valuable addition of direct support, community and lifetime access to the course content and bonus content - with more to come in the future!)

I know you’re probably thinking, “that all sounds great JG, but will it work for me?”.

This is what I call the “yeah, but”. As in, "yeah, but what if I [insert belief about why this kinda thing only works for very special unicorns who have a huge rolodex of contacts or have experience in sales, or who are naturally charismatic and extroverted, etc.]..."

Anytime it SEEMS like one of my students “get it” intellectually but something is really stopping them from leaning into it, I lovingly ask, "ok, what’s the 'yeah, but'?".

Like...

“Yeah, but I’m not exactly sure what it is I “do” or who it's for or where to find them if I did know..."

I’ve got you - we teach you how to get CRYSTAL clear on what you do, who it’s for and where to find them online.

“Yeah, but even if I knew where they were, I don't know how to easily make powerful content that makes people feel connected to me and gets them curious about working together!”

I’ve got your back on this one too - we teach you frameworks that make sure you have a never-ending supply of relevant and awesome content so that your followers will be waiting for your posts each week.

“Yeah, but even if I feel confident about how to create enrollment conversations, I get totally freaked out on sales calls!”

Oh, I’ve definitely got you covered here! We have world-class trainings focused just on teaching you how to conduct amazing, service-centered enrollment convos that are more fun for you, more impactful for your prospect, and make the “selling” part essentially non-existent!

"Yeah, but even if I know how to have amazing enrollment convos, I get terrified at the “proposal” part.”

We teach you how to make the “sales/money” part super playful and for you to be so peaceful and have a simple mindset shift that will have SO many more people sign up.

Now that the YEAH BUTS have been shut down faster than someone arguing with me that Back to the Future ISN’T the best movie of all time, I want you to listen to the stories of a few of my previous clients. Because a lot of them had the same thoughts before they started.

"How will my life and business actually change as a result of joining this fun little adventure?" Well, you tell me. How transformational would it be for you to:

Have the confidence you need to show up as YOU in your business. We’ll kick imposter syndrome’s butt and help you step into your identity as a truly confident coach.

Be so clear in your message that you are able to create content before you need it and are able to absolutely rock whatever platform or medium you choose, so much so that you actually LOVE putting yourself out there and SERVING through your content (oh and btw, you do NOT have to create a ton of content to be super successful with all of this).

This clarity will then help you continue on your journey as your future growth increases your ability to serve more people and create a greater impact.

And those sales calls you were worried about? You’re now excited to jump on them because it’s another opportunity for you to serve your peeps.

By the end of this journey you’ll wonder why you EVER tried to build a business in a way that didn't feel FUN and in alignment with who you really are!

Look at future you absolutely killing it over there! ;)

And do you know the one thing that is standing between current you and future you? That pesky little button below…

I understand that this can seem like a big decision for you.

You really want to make this work and you just have to have a system to follow so you don’t have to make it all up as you are going along.

I’ve been there and it’s not easy.

So right now I just want to congratulate you on how far you’ve come.

I want to congratulate you on answering the call within you to serve others and become an absolutely service-centered transformational coach.

Not everyone is brave enough to take the steps you already have, and for the most part you’ve probably gone it alone.

While everyone around you seems to be supportive they aren’t living the everyday stress of wanting to serve clients but not knowing the right way to go about it.

Or knowing you can change someone’s life but not quite having the confidence or the clarity to explain exactly what you do.

Those are the struggles that only other coaches know.

That’s why I want you to join me and my community of transformational coaches so you don’t have to go it alone anymore.

So that you know someone has your back when things don’t go 100% to plan.

Because I know you’re ready for this step and I’ll be super excited if you would join the faces down below as another success story.

But if now doesn’t feel like the right time, I still encourage you to watch some of the stories down below - they might still inspire you of where you need to go next.

I can’t wait until you make the decision to join us on this journey and really start embracing the powerful and confident coach you can be.

"This stuff works!!! I had 3 enrollment conversations yesterday and now have 3 new clients! I now have 5 new clients since joining the program - and I'm so excited. I really leaned into JG's teachings about Enrollment Conversations - and after having some beautiful and powerful coaching conversations with potential clients, the rest felt very authentic and certainly more effortless than it ever has. Sooooo beyond over the moon grateful to Jason Goldberg and all of you awesome possums on this journey with me. Loving this tribe and the whole CPBI ride!"

– Cindy W., Life Coach / Speaker

"The financial investment is minuscule compared to the return on that investment. I came into the program with questions about SO many things – how to bring more fun into my business; how to get a clear vision on moving forward with the steps and strategies for approaching people and creating programs in my business – and came out of the program with answers to everything! The change in my business and my life since then has been exponential. I’ve launched my podcast, I’m much more visible and have increased the size of my tribe considerably, I’ve signed several new clients and am launching a new group program that I’m really passionate about! It’s the best business investment I’ve ever made!

– Susan K., High Performance Coach

YOU DIDN’T BECOME A COACH JUST TO BECOME A “MARKETER”…

I’LL SHOW YOU HOW TO TAKE CARE OF ALL THAT “BUSINESS” STUFF SO YOU CAN GO BACK TO DOING WHAT YOU ACTUALLY LOVE - COACHING!

All of the guidance you need to grow a prosperous and transformational coaching business without being weighed down by seriousness and self-doubt. Build the confidence you’ve been looking for to become the most powerful coach you can be while changing tons of lives (and get paid well to do it!).

YOU DIDN’T BECOME A COACH JUST TO BECOME A “MARKETER”…

I’LL SHOW YOU HOW TO TAKE CARE OF ALL THAT “BUSINESS” STUFF SO YOU CAN GO BACK TO DOING WHAT YOU ACTUALLY LOVE - COACHING!

All of the guidance you need to grow a prosperous and transformational coaching business without being weighed down by seriousness and self-doubt. Build the confidence you’ve been looking for to become the most powerful coach you can be while changing tons of lives (and get paid well to do it!).

You know the feeling.

Before you spend any more of your precious time reading all of this, lets make sure this will actually help. This program will work for you if:

Oh, quick side note in case this is our first time meeting... Who am I to teach you about building a coaching business? (and actually having FUN in the process)?

Oh, quick side note in case this is our first time meeting... Who am I to teach you about building a coaching business? (and actually having FUN in the process)?

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CPBI SELF-STUDY

CPBI SELF-STUDY VIP